Overview
| Formula | Category | Key ingredient | Proposed package | Source |
|---|---|---|---|---|
| Rice Milky Toner | Toner | Rice bran extract | – | Vol.2 |
| Rice Sediment Mask | Wash-off mask | Rice lees extract | – | Vol.2 |
| Mugwort Moxibustion Cream | Wash-off mask | Mugwort leaf extract | – | Vol.2 |
| Firming Bean Serum | Serum | Black soybean seed extract | – | Vol.2 |
| Age Signal Exosome Ampoule | Ampoule | Ginseng root extract | – | Vol.2 |
| Fermented Herbal Nourishing Cream | Cream | Cheongjindan (12 fermented herbs) | – | Vol.2 |
| Light Sun Serum | Sun care | SPF 35, PA+++ | Paper-PE blend tube | Vol.1 |
| Musk Cream Body Wash | Body cleanser | Cream-to-foam base | Paper refill pouch | Vol.1 |
| Phyto Peptide Eye Serum | Eye care | High level of moisturisers | Massage-ball applicator | Vol.1 |
| Caffeine Scalp Tonic | Scalp care | Caffeine 10,000 ppm, GREENNOL | Silicone massage head | Vol.1 |

GDK WEBZINE Vol.2 (December 2024): K-beauty from traditional Korean ingredients
Six formulas built on traditional Korean ingredients.
“The most Korean is the most global.” K-beauty brands that carry the beauty of Korean heritage are drawing attention worldwide. Vol.2 turned this trend into six formulas, each built on a traditional Korean ingredient. Read about the ingredients or the full trend summary, Korean heritage in K-beauty.
Rice Milky Toner
Inspired by the traditional Korean practice of washing the face with rice water. Rice bran — which holds about 95% of rice's nutrients — gives an extract that helps moisturise dry skin. The milk-like texture fills the skin with deep moisture and leaves a glowy finish, and it never feels heavy even when layered several times. Ideal for dry-season moisture launches.
Rice Sediment Mask
Made with rice lees extract, the sediment left after brewing makgeolli (Korean rice wine). The extract contains antioxidant components and is used for skin elasticity and tone care. The mask recalls the texture and scent of rice lees, feels moist while on, gently removes dead skin cells and impurities when rinsed, and leaves the skin smooth and fresh.
Mugwort Moxibustion Cream
Named after mugwort moxibustion (ssukddeum), a traditional Korean therapy that uses heat stimulation. Mugwort leaf extract is proposed to soothe sensitive skin. The green gel turns into a white cream as it is massaged on the skin, gives a warming feel, washes away impurities and leaves the skin texture refined. A strong concept for seasonal-change soothing lines.
Firming Bean Serum
Korean black soybeans — heuktae, seoritae and seomoktae — contain roughly four times more anti-ageing-related components than ordinary soybeans. The Firming Bean Serum uses soybean seed extract from black soybeans in a bouncy essence texture that absorbs quickly and finishes lighter than expected, supplying nourishment and moisture for firm, resilient-looking skin.
Age Signal Exosome Ampoule
Ginseng is Korea's best-known traditional herb, rich in antioxidant components such as ginsenosides and saponins that help protect skin from free radicals and keep it firm. This deep-coloured ampoule with ginseng root extract absorbs quickly, finishes fresh without stickiness and leaves skin smooth and soft.
Fermented Herbal Nourishing Cream
Built on Cheongjindan, a complex ingredient made by fermenting 12 traditional herbal ingredients — including soybean, plum and omija (schisandra) — with lactic acid bacteria or yeast. Fermentation enhances the antioxidant effect of the herbs and helps active components absorb quickly. The light, pink cream absorbs smoothly, leaves a silky finish and a radiant, moist glow.



GDK WEBZINE Vol.1 (June 2024): packaging trends with matching formulas
Three packaging trends, each with a matching formula.
Vol.1 looked at three packaging trends — sustainable materials, smart functional containers and collectible special packaging — on the view that differentiated packaging is as much a competitive advantage as an effective formula. Each formula was proposed together with its container. See packaging options or the full trend summary, K-beauty packaging trends.
Light Sun Serum (SPF 35, PA+++)
A lightweight moisturising serum that adheres smoothly without stickiness and leaves a subtle glow. Proposed in a tube made from a blend of paper and PE that reduces plastic use. Sun care manufacturing.
Musk Cream Body Wash
A cream-to-foam body wash: soft cream turns into rich foam with water, and a moisturising film stays on the skin after washing. Proposed with a paper refill pouch so consumers can refill and reuse the original bottle.
Phyto Peptide Eye Serum
A light water-serum containing a high level of moisturising ingredients, easy to roll on with a device. Proposed with a massage-ball applicator that dispenses the serum when pressed, for hygienic use, eye-area puffiness care and absorption of active ingredients.
Caffeine Scalp Tonic
A moist serum-type tonic that fixes the run-off problem of water-type tonics. Formulated with caffeine 10,000 ppm and GREENNOL, a natural complex extract, to keep the scalp and roots comfortable, and proposed with a silicone massage head so users massage while they apply. Hair & scalp care manufacturing.

