OEM, ODM and private label
ODM – we develop it
GDK's product strategy, R&D and design teams develop the concept, formula and package for your brand. Our R&D follows a “One Firm. One Formulation” policy.
OEM – we make it
You bring the specification or the formula; GDK procures materials and manufactures at its CGMP, ISO 22716 and ISO 9001 compliant plant.
Ready-to-market
Start from one of GDK's formula proposals and customise texture, scent, claims and package.
The GDK value chain
Development, procurement, production and logistics in one value chain.
- Samples & Market Approaches – samples and a market approach are proposed first.
- Customization on Needs – development tailored to your brand's needs.
- Ingredients & Packages – raw materials and packaging prepared and inspected.
- Production – manufacturing, filling and packaging.
- Delivery – shipment and after-launch support.
“All value chains are connected very smoothly and quickly with internal and external collaborations.” – this is GDK's Keen Speed standard in practice.
The 10-step development process
| Step | Stage | What happens |
|---|---|---|
| 1 | Identification of customer needs | We clarify your brand, target consumer, market and goals. New brands and new products start here. |
| 2 | Design of product | The product is designed based on the needs identified in step 1. |
| 3 | NDA & quality test agreement | A non-disclosure agreement is signed and quality test criteria are agreed. |
| 4 | Development of marketing concept, package and formulation | Concept, container/package and formula are developed together, so they work as one product. |
| 5 | Assessment of usability, compatibility, stability and safety | The product is evaluated against four criteria. |
| 6 | Confirmation of last version of product and package | The final product and package are confirmed. |
| 7 | Order registration and manufacturing schedule | The order is registered and the production schedule is set to your launch date. |
| 8 | QC of ingredients and packaging materials | Raw materials and packaging components are inspected before use. |
| 9 | Production | Manufacturing, filling and packaging with inspected materials. |
| 10 | Delivery of product and marketing support | Finished goods are shipped and marketing support continues after launch. |
Steps 1–3 set the direction, steps 4–6 create and confirm the product, and steps 7–10 cover ordering, inspection, production and delivery. Although there are ten steps, they are all connected within one company.
How to work with GDK: the teams behind your product
1. Sales & marketing
Want a differentiated product that is in line with, or ahead of, recent trends? Contact GDK at any time. Besides an experienced domestic sales and marketing department, GDK has a dedicated overseas team for international brands, with a keen sense of the competitive landscape and in-market product innovation and claims.
2. Product strategy & development
Concept development and ideation, brand development, packaging, costing, logistics and time management — a cohesive team of product developers and marketers with combined experience of over 20 years across most beauty categories.
3. R&D center
Decided on the concept but no formula yet? GDK's formulation specialists develop formulas and samples for your review under a “One Firm. One Formulation” policy.
4. Design team
Package development or enhancement: full-service turnkey programmes, international and domestic sourcing, custom design and tooling.
5. Manufacturing department
Ingredients and raw materials are procured with purchasing power and manufactured at GDK's own CGMP, ISO 22716 and ISO 9001 compliant plant.
6. Design & sourcing
Innovative, eye-catching and cost-effective design and packaging are sourced and coordinated.
7. Filling & packaging department
Fingerprint-free, automated, high-speed filling for mask products and other products on GDK's own premises.
8. Quality assurance
Qualified inspectors check packaging components and finished goods against GDK's own demanding standards throughout the process, and regulatory practices are enforced for compliance in the global regulatory environment.
